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Lead Entrepreneurs

The Lead Entrepreneurs are not, and cannot be, experts in every area of business but they have first hand experience of facing the challenges of growing a business. They all agree that if such support were to have been available to them when they were growing their business, they would have found it most beneficial. Each of these busy and successful woman give their time to the initiative in a completely voluntary capacity.

Fiona O’Carroll

Fiona O’Carroll is responsible for revenue growth and marketing operations for The Irish Store and Gifts Direct, including eCommerce, Marketing and IT.   She is an expert in building and scaling global online media businesses to achieve growth ambitions.   Other areas of expertise include digital strategy, digital media, online content strategy, online journalism & editorial, web analytics, digital marketing, online advertising, online product design, customer experience, establishing International operations, new business model innovation and personalisation.